The beverage and food sectors in both Dubai and New York exhibit a wide range of offerings and play a significant role in bolstering their respective economic landscapes. This study examines the durability of food and beverage establishments in Dubai and New York. Utilising a design based on qualitative data has been selected as the chosen methodology for the investigation. Furthermore, a decision was made to carry out semi-structured interviews. A total of ten interviews were conducted, with five conducted with restaurant managers in New York and the remaining five led by cafe managers in Dubai. Thematic analysis was chosen for analysing the gathered data in this research study. Research has demonstrated that marketing and branding are crucial in determining food and beverage enterprises' sustainability and financial prosperity. Furthermore, it has been revealed that a strategy utilised by Dubai food and beverage businesses is offering extraordinary dining experiences. Food and beverage enterprises in New York City often stress and emphasise the importance of quality. Meals and beverage establishments in New York and Dubai prioritise offering exceptional quality meals and beverages to attract clients and justify higher pricing. Moreover, employing technology and thoroughly analysing its current path to attain successful businesses is crucial. Theoretical aspects can provide businesses with a comprehensive understanding of a subject, leading to potential benefits such as producing productive outputs and maintaining a competitive position in the market. The present analysis focuses on the food and beverage industry in Dubai and New York, examining the various aspects of these industries, including food and beverage outlets. Additionally, the study explores the longevity of these industries and provides a comparative analysis of the food and beverage industry in Dubai and New York.