Marketing Communication and Mobile Advertising for Sustainability: An Analysis of Consumer Attitudes and Motivations
Alireza Rajabipoor Meybodi1* , Mehdi Tajpour2 , Elahe Hosseini1 and Meysam Agheli3
1Department of Business Administration, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran .
2Department of Industrial Management, Faculty of Management, University of Tehran, North Kargar Avenue, Tehran , Iran .
3Department of Management, Faculty of Management, Payam-e Noor University, Varamin Branch, Varamin Iran .
Corresponding author Email: rajabipoor@yazd.ac.ir
DOI: http://dx.doi.org/10.12944/JBSFM.05.02.04
Copy the following to cite this article:
Meybodi A. R, Tajpour M, Hosseini E, Agheli M. Marketing Communication and Mobile Advertising for Sustainability: An Analysis of Consumer Attitudes and Motivations. Journal of Business Strategy Finance and Management, 5(2). DOI:http://dx.doi.org/10.12944/JBSFM.05.02.04
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Meybodi A. R, Tajpour M, Hosseini E, Agheli M. Marketing Communication and Mobile Advertising for Sustainability: An Analysis of Consumer Attitudes and Motivations. Journal of Business Strategy Finance and Management, 5(2). Available here:https://bit.ly/3OiQM11
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